Official Press Release from Travelife


Amsterdam, March 1, 2019. The Travelife Partner award was received today by Rustic Borneo Travel. The award is a recognition for the long-term efforts and frontrunner position of Rustic Borneo Travel regarding sustainability and Corporate Social Responsibility.

Rustic Borneo Travel complies with more than 100 criteria, related to an operators’ office management, product range, international business partners and customer information. The Travelife standard is covering the ISO 26000 Corporate Social Responsibility themes, including environment, biodiversity, human rights and labour relations; and is formally Recognised as in full compliance with the UN supported Global Sustainable Tourism Criteria.

Rustic Borneo Travel is the 4th company in Malaysia to have reached the Travelife Partner award.

Mr Naut Kusters, manager of Travelife for tour operators, “I am delighted to see that sustainability in the tour operators sector is obtaining momentum. The award of the front runner Rustic Borneo Travel will inspire other companies in Malaysia to follow the same path”.

Travelife, which has been established with the support of the European Commission, is the leading international sustainability certification for the travel sector. More than 35 national travel associations are promoting the scheme to their members including ABTA, The British Travel Association and PATA, the Pacific Asian Travel Association. Since 2012, more than 600 Asian companies have been trained in CSR with the support of the Dutch government CBI program. They are now working step-by-step towards more sustainable operations.


About Travelife (

Travelife is a certification system, dedicated to achieving sustainable practices within the tourism industry.  It provides companies with realistic sustainability goals, tools and solutions to implement positive change within their businesses and supply chains. Travelife is managed by ABTA – The Travel Association in the UK – and by ECEAT Projects – a not-for-profit organisation based in The Netherlands. Travelife has two key focuses:

Travelife for Tour operators and Travel agents:  the system provides online training and practical tools for sustainability management and certification. The training and online tools are suitable for tour operators and travel agencies of any size and cover all management aspects of the travel company business including office operations, the supply chain, destinations and consumers. Upon submitting a report in compliance with the Travelife standard (based on an independent onsite audit), the company can obtain the “Travelife Certified” status.

The Travelife standard for Tour operators and Travel agencies is based upon the full Corporate Social Responsibility themes, including labour conditions, human rights, environment, biodiversity and fair business practices. The management requirements are compatible with EMAS and ISO 14001. The system is supported by more than 35 national travel associations to further its implementation among members.



Rustic Borneo Travel – Appointed Traveller Made Inbound Travel Agent for Luxury Travel in Malaysia.

As the first inbound travel agent in Malaysia, Rustic Borneo Travel was in January 2019 appointed as the preferred Traveller Made DMC partner in Malaysia. Traveller Made is a network of 400 of the world’s top luxury travel agents. Only partners providing the highest standards in the industry are invited to join the Traveller Made network.

About Traveller Made  

Traveller Made is a network of luxury travel designers dedicated to providing unique and exclusive bespoke journeys to travellers looking for different and original experiences, requiring skilled and knowledgeable advisors who are committed to fully servicing their clients.

The Traveller Made network community gathers agencies selected by-invitation-only.

Journeys are designed and produced on demand and are unique. Member agencies, mainly, produce 100% bespoke holidays.

Travellers looking for different and original experiences. Luxury travellers expect their perception of the world to be transformed by new travel ideas. Luxury travellers are individuals or groups looking for family journeys or corporate travel and incentive programmes. 

Rustic Borneo Travel is Traveller Made DMC Partner

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